Website Launch Go/No-Go QA Board
A website launch go/no-go QA board separates launch blockers from first-week fixes. It should show whether core pages load, mobile CTAs work, forms deliver leads, redirects behave, analytics and conversion events are visible, SEO basics are not blocked, security and consent checks are acceptable, and an owner has reviewed evidence.
If a critical customer, lead, tracking, security, or search-discovery path fails, the launch should pause until the issue has proof of repair.
What the board must decide
The board is not another vague checklist. It is a decision surface: go, no-go, or go with known first-week follow-up items.
- Launch blocker: form failure, broken mobile CTA, blocked indexing, missing policy path, broken checkout entry, or analytics blindness.
- First-week fix: minor content improvement, non-critical image change, small copy polish, or low-risk enhancement.
- Owner proof: screenshot, URL, test submission note, analytics event, or named approval.
The CheckFlow launch decision lanes
- Priority public pages open on desktop and mobile.
- Forms, phone, email, WhatsApp, booking, and checkout entry points work.
- Navigation, banners, CTAs, and form fields fit real mobile devices.
- Titles, descriptions, H1s, canonicals, robots, sitemap, and redirects are clean enough.
- Pageviews and conversion events appear in realtime or debug views.
- Labels, contrast, keyboard path, and alt text pass the basic accessibility check.
- HTTPS, policy pages, consent behavior, and third-party scripts are reviewed.
- A named owner accepts the go/no-go status.
How to use it before launch
Collect proof first, classify issues second, assign repairs third, retest after each repair, and then record owner sign-off. The launch should not depend on memory or optimism.
CheckFlow is useful when a founder, agency, or internal team needs one visible place for blocker, owner, evidence, fix, retest, and final decision.